Brisbane Business

Getting your business online

When a single page is enough

For some businesses, having a large custom-designed web site is not necessary. For others, it is wise to start small and see what works before investing more heavily.

A web site can be a single page with:

• a logo or picture
• text about your services or products
• your contact details - physical address, phone, fax, email address (with email link)
• contact form - to encourage users to provide specific information - can include text boxes, check boxes, drop down lists etc

and you still get these benefits:

• visibility - customers, suppliers and others businesses can find your up-to-date details
• presence - you have a page that can receive links from directories and related businesses
• low risk - the cost is no greater than a single display ad in the paper, or a sign on your building
• flexibility - you can add other pages as you identify the need

A single home page can be enough when:

• you are part of a shopping centre with a web site that contains more information
• you are a distributor and your manufacturer provides product details and a link to your site
• you are part of a franchise that provides product details and a reciprocal link to your web site
• you have only one service or product

Why have a your own web site instead of just an entry on someone else's?

Because not all your customers come to you in the same way. Your web site should be able to receive audience direct from the address on your business card and advertising, from search engines, and from links on other web sites. 

Web Design Products

• Site Build It is an all-in-one site-building, site-hosting, and site-marketing product that makes it easy for you to build a professional, popular, and profitable business. This software provides the marketing as well as the technical knowledge needed to build a website that sells.
   
• Word Tracker It's all very well being in the top 10 of the search engines if you search for what you know is on your website - but are you using the same search terms that your customers use? Word Tracker provides a service to help you target the keywords people actually use. They offer a free trial.