Promoting and Publicising your website in Australia

Publicising your web site

The value of a web site depends on your target audience seeing it. Here are some ways to draw the attention of existing and potential clients to your pages.

Traditional advertising

Include the address in all of your traditional advertisements.
Print your web site and email address on your business card and other stationery.
Leave out the "http://" - it looks better without it, and is no longer needed.

On the Internet

links from related web sites, suppliers, distributors, customers etc
encourage people to bookmark or add your site to their favourites - if appropriate
include your web site address in your email signature
submit the web site to major search engines once
many search engines no longer take free entries
submit the web site to relevant web directories once
many directories no longer take free entries
submit to trade directories for your industry
paid web promotion, listing and banner ads
affiliate schemes -

If you have a virtual web server, your web statistics will show you which search engines, directories and other web pages send referrals to your page.

Caution: Treat all offers to get your site in the "top 10" of the search engines - or to submit your site automatically to thousands of search engines - with caution.

Don't buy an email list: Laws prohibit the unsolicited sending of bulk commercial email in many countries and penalties can be severe. Reputable businesses do not sell lists of email addresses.

Good Web Design helps...

Good web design will maximise the number of ways your web site can receive links.
Good web design will make it easy for your audience to bookmark their preferred page - this is often not the front page of a web site.
Word Tracker It's all very well being in the top 10 of the search engines if you search for what you know is on your website - but are you using the same search terms that your customers use? Word Tracker provides a service to help you target the keywords people actually use. They offer a free trial.

Brisbane Business

Getting your business online

Publicising your web site

Good Web Design helps...